Zoho Social Pricing: How Much Zoho Social Costs Per Month

How much does Zoho Social cost?

Read off zoho.com/social/pricing.html in August 2026, Zoho Social costs $15 a month for Standard, $40 for Professional, $65 for Premium, $320 for Agency and $460 for Agency Plus billed monthly. Billed annually those become $10, $30, $40, $230 and $330 a month. There is also a permanent free plan for one brand and one person.

Those headline numbers are on every comparison page. What is not is the arithmetic underneath them, and that is where Zoho Social gets expensive in ways the headline does not warn you about. Zoho prices by brand and by seat, not by social profile, and its three business tiers all include exactly one brand. This article works through what that costs in practice, using figures pulled from Zoho's own pricing markup rather than from any roundup.

Zoho Social pricing plans in plain terms

Six plans, two of them aimed at agencies. The unit Zoho prices is a brand, which means one set of connected social channels, and a team member, which means one login.

Local taxes are added on top of every one of those figures, which Zoho states directly on the pricing page. The trial runs 15 days, gives you access to everything, and does not ask for a credit card.

What is a brand in Zoho Social?

A brand is one complete set of social channels: one X profile, one Instagram profile, one Facebook page, one LinkedIn company page, one LinkedIn personal profile, one Google Business Profile, and so on up the list your plan covers. Zoho's own wording is that "a brand is one set of all social channels covered by a plan."

Two consequences follow, and both cost money. The first is that a brand holds a maximum of one profile per network. If your business runs two Instagram accounts, that is two brands, not one brand with an extra profile. This is the same trap Later sets with its social sets, and it catches people who counted their accounts and assumed the number mattered.

The second is that Standard, Professional and Premium each include exactly one brand. Not three, not five. One. Every comparison table lists these as small-business plans, which they are, but the plan you are buying covers a single business with a single account per network and, on two of the three, a single person logging in.

Which channels does each Zoho Social plan cover?

The channel count is not the same on every tier, and the difference is not cosmetic.

The free plan not covering YouTube, Pinterest or TikTok is the detail that sends most people to a paid tier. If you post to TikTok at all, the free plan is not a plan, it is a demo. And if you want to publish to WhatsApp Business or Telegram, the entry point is Premium at $40 a month annually, which is four times the Standard rate.

Standard vs Professional: what the extra $20 actually buys

Put the two tiers side by side and something odd shows up. Standard and Professional include identical capacity: one brand, twelve channels, one team member, 40 AI credits. Every number that describes how much you can do is the same. Professional costs $40 a month against Standard's $15, or $30 against $10 annually.

You are paying $20 a month, $240 a year, for features rather than for capacity. Those features are real ones: bulk scheduling from a CSV or XLS file, repeat posting to recycle evergreen content, CustomQ publishing slots, the monitoring dashboard, RSS feeds, the media library and cloud picker, custom video thumbnails, Instagram first comment, live stream support, and post-level insights. If you schedule in batches or recycle content, Professional pays for itself quickly. If you write and post a handful of times a week, Standard does exactly the same volume of work for a quarter of the price.

This is worth spelling out because "upgrade for more" is the normal shape of SaaS pricing, and here the upgrade buys you nothing extra to fill. It is the only step in Zoho's ladder where the capacity numbers do not move at all.

Does Zoho Social really save 33% on annual billing?

No, not on most plans. Zoho's pricing page carries a "Yearly, Save 33%" badge and virtually every comparison article repeats "up to 33% off" or applies a flat 33% to each tier. The real discount is different on every single plan.

The badge is exact on Standard and nowhere else. Professional gets the worst deal in the lineup at 25 percent, and articles that apply a blanket 33 percent quote it at around $27 a month when the real annual rate is $30. That is $36 a year of understatement on a $360 plan, from pages currently ranking on page one.

Premium is the surprise in the other direction. At 38.5 percent it has the deepest annual discount Zoho offers, which is a vendor quietly beating its own advertised number. If you were choosing between Professional and Premium and planning to pay annually, the gap between them is not $25 a month, it is $10. That changes the decision, because Premium is also where you get three seats instead of one and two extra channels.

How much are extra brands and team members?

Since the business tiers include one brand and one or three seats, the add-on rates are the actual price list for most buyers.

Read the discount column against the previous table. Base plans get 25 to 38.5 percent off for paying annually. Add-ons get 14.7 to 17.4 percent. So the more your bill is made of add-ons rather than base plan, the shallower your real annual discount becomes. A Professional user with one brand saves 25 percent by paying yearly. The same user with five extra brands saves 18.5 percent on the combined bill. Nobody advertises that, and it is a straightforward consequence of two different discount rates sitting in the same invoice.

One hard limit that is published in a tooltip and almost nowhere else: a maximum of five brands can be purchased as add-ons on the Professional plan. Professional therefore tops out at six brands total, at $30 plus five lots of $14.50, which is $102.50 a month annually. There is no seventh brand on Professional at any price. You move to Premium or to Agency.

Standard takes no add-ons at all. One brand, one seat, and if you need either of those to be two, you are on Professional.

When does the Agency plan become cheaper?

Agency costs $230 a month annually for 10 brands and 5 team members. The obvious question is whether you can get to 10 brands more cheaply by stacking add-ons on Premium.

You almost can. Premium at $40 plus nine extra brands at $19.50 is $215.50 a month for 10 brands, which undercuts Agency by $14.50. But Premium includes three seats against Agency's five, and two extra seats at $10 each brings it to $235.50, which is $5.50 more than Agency. So the crossover depends on headcount rather than brand count: at 10 brands, a three-person team is better off stacking Premium, and a five-person team should take Agency.

Agency also unlocks things you cannot buy as add-ons at all: client invites with free logins for clients, a customizable client portal, agency-branded reports, scheduled report emailing, and custom client views. If you are billing clients for social management, those are the features that make the plan, not the brand count.

Higher up, the arithmetic is cleaner. Agency Plus is $330 for 20 brands. Getting there from Agency means two 5-brand packs at $76, so $230 plus $152 is $382. Agency Plus saves $52 a month, or $624 a year, for the same 20 brands. Below that, Agency plus one pack covers 15 brands at $306 and beats Agency Plus. The switch point is 16 brands, where a second pack pushes Agency past Agency Plus's flat rate.

Is Zoho Social free?

There is a genuinely permanent free plan, not a trial. It covers one brand with six channels, one team member, 5 AI credits, the zShare browser extension and 24/5 email support. It does not expire and does not need a card.

The six channels are the limit that matters: Facebook, X, Instagram, both LinkedIn types and Google Business Profile. No YouTube, no Pinterest, no TikTok, no Threads, no Bluesky. You also lose the publishing calendar, drafts, scheduled and published post views, bulk tools and reporting. It works as a way to connect a few accounts and post from one place, and it is more than most rivals give away permanently, but it is not a scheduling plan.

Separately from the free plan there is a 15-day all-access free trial with no credit card required, which is a day longer than the 14-day trials that Buffer, Sendible, SocialBee and Vista Social all run.

How many AI credits does Zoho Social include?

Zia, Zoho's AI assistant, is metered in credits, and the allowance is small: 5 credits on Free, 40 on Standard and Professional, 80 on Premium, Agency and Agency Plus. That is 80 credits a month at the top of a $3,960-a-year plan.

Treat AI generation inside Zoho Social as a garnish rather than a content engine. Forty credits will not write a month of posts for one brand, let alone ten. Tools in this category vary wildly here: SocialBee includes unmetered AI generation on its $29 plan, Vista Social meters credits in the thousands, and Later sells them in packs. Zoho is at the restrictive end, and if AI drafting is the reason you are buying, check that number before the price.

What Zoho Social does not do

Zoho Social distributes content. It does not create it from a source. There is no function anywhere in it that takes a blog post, a podcast episode, a webinar recording or a YouTube video and returns the LinkedIn post, the X thread, the Instagram caption and the newsletter section that came out of it. Zia will polish a caption you have written and suggest hashtags. That is a different job from producing a week of channel-native posts from something you already published.

This matters when you are pricing a stack, because the empty calendar is usually the real constraint rather than the scheduling. Agencies running ten client brands on the $230 plan are not short of publishing slots, they are short of things to put in them, and the people filling those slots are the expensive part of the bill. Firms at that size often find the bottleneck is not the software at all but how client work gets routed between account managers, which is a task assignment problem rather than a social media one.

That upstream writing job is what Adapter.to does. Paste a blog post, a video, a podcast or any URL and it returns the native version for every channel, then hands you the text to schedule in Zoho Social or anywhere else. It starts at $29 a month, and it pairs with a scheduler rather than replacing one. If you want the side-by-side, the Zoho Social alternative comparison covers where each tool wins.

Is Zoho Social worth it?

For a single business with one account per network, Standard at $10 a month annually is among the best value in the category, and it is hard to argue with. You get twelve channels, a real publishing calendar and a mobile app for roughly a third of what Buffer, SocialBee or Later charge for comparable coverage. Our Buffer pricing breakdown puts the same capacity meaningfully higher.

The value fades as you add people or brands, because both are metered and neither is cheap relative to the base plan. A five-person marketing team on Premium pays $40 plus two extra seats at $10, so $60 a month, and still has one brand. Compare that to SocialBee at $99 for 25 profiles and 3 users, or Sendible at $29.75 for 6 profiles and unlimited users, and the ranking changes completely depending on which of the three axes you are constrained on.

Where Zoho Social is genuinely hard to beat is if you already run Zoho CRM or Zoho Desk. The Professional tier and up integrate directly, pushing social leads and contacts into the CRM and surfacing social conversations next to support tickets. No competitor here can do that, and for a business already inside the Zoho suite it is often the whole reason to choose it.

Where it is weakest is content production, and that is not a criticism of Zoho specifically. No scheduler in this category writes the posts. Pair it with something that does, keep the $10 or $30 plan rather than upgrading for AI credits you will burn through in a week, and the stack works out cheaper than either half doing both jobs badly.