Metricool Pricing: Cost at 5, 10, 15, 25 and 50 Brands

How much does Metricool cost?

Read off metricool.com in September 2026, Metricool costs nothing on its permanent free plan for 1 brand. On annual billing Starter is $20 a month at 5 brands and $36 at 10, and Advanced is $53 a month at 15 brands, $85 at 25 and $159 at 50. On monthly billing the same brand counts cost $25, $45, $67, $107 and $210. A custom tier sits above that, and every paid plan charges $10 a month extra for each connected X account.

That last sentence is the one that moves budgets, and it is missing from almost every comparison page ranking for this question. Metricool does not have flat tier prices. It has a slider. What you pay depends on how many brands you manage, and X access is billed separately on top. Below is the plain breakdown at each brand count, the arithmetic for a few real setups, and the part of the job no tier covers.

Metricool pricing at 5, 10, 15, 25 and 50 brands

Metricool prices by how many brands you manage, so the table that answers the question is by brand count, not by plan name. These are the dollar figures on the pricing page for each billing option.

Fifteen brands is the step people miss. Starter stops at 10, so the eleventh brand moves you to Advanced at $53 on annual billing or $67 monthly, a jump of $17 or $22 a month that also buys approvals, client roles and API access. If you run 11 to 15 brands you are buying Advanced whether you wanted its features or not.

Metricool pricing in plain terms

Annual billing saves 20 to 24 percent against paying monthly, with the bigger saving at the higher brand counts. Team members are unlimited on every plan, so Metricool never charges per seat. One newer line item to budget for is the Advanced Analytics add-on, starting at $12 a month on Starter and $36 on Advanced, which unlocks Metricool Studio and unlimited campaign dashboards. Metricool shows prices in euros and dollars side by side, so a converted figure from a third-party article will rarely match what you see.

Why does every pricing page quote a different number?

Search Metricool pricing and you will get $22, $25, $54 and a handful of others, all presented as the price. Most of them are not inventions. $25 is the real monthly-billing price at 5 brands, quoted without saying which billing option it belongs to, and the others are usually single points on the sliding scale, sometimes converted from euros at whatever rate applied on the day the article was written and then left untouched for a year.

This is a genuinely different pricing model from the rest of the category, and it is why the usual comparison-table treatment fails on Metricool. Hootsuite, Sprout Social and Buffer publish a price per seat or per channel that you can put in a table. Metricool publishes a price per brand count, so the only correct answer to "how much is Starter" is another question: for how many brands? Set the slider to the number you actually need and read the figure there. That takes about ten seconds and is the only number worth putting in a budget.

The X add-on: $10 a month per account, on top of everything

Metricool charges separately for X. Since 13 July 2026 the add-on costs $10 per month per connected X account, or $120 a year, and each add-on covers exactly one X account on one brand. It is sold only on paid plans, so the free tier has no X access at all, and neither does an unupgraded Starter account.

If you had the add-on running before July 2026 you keep the old rate of $5 a month, or $60 a year. Metricool is explicit that this is fragile: remove all of your X add-ons and the legacy price is gone permanently, with any future add-on charged at the current rate. That is worth knowing before someone tidies up the billing page.

The reason for the charge is not Metricool being greedy. X has priced its API aggressively since 2023 and every scheduler has absorbed, passed on or dropped that cost. Metricool passes it on transparently, which is more honest than the tools that quietly limit what you can do with X inside a bundled plan. It still needs to go in your comparison, because Buffer, Hootsuite and Sprout Social include X in the plan price and Metricool does not.

What does Metricool actually cost for a real setup?

Run the arithmetic on your own configuration, because the headline figure only describes one of them.

A solo creator posting to Instagram, LinkedIn, TikTok and X needs a paid plan for LinkedIn access, so that is Starter at $20 on annual billing plus one X add-on at $10. Thirty dollars a month, not twenty, and $35 if you pay monthly. A small agency with eight client brands is still inside Starter, at no more than $36 on annual billing or $45 monthly, plus $10 for each client whose X account they run. Four of those and it is up to $76 a month on annual billing, or $85 monthly.

An agency on Advanced with fifteen brands is $53 on annual billing, plus approvals and client logins, plus $10 per X account. Five X accounts takes it to $103 a month, or $117 on monthly billing. Scale to fifty brands and the plan alone is $159, or $210 monthly. In every one of those cases the number is higher than the article you read to get here, and in every one of them it is still cheap for what the platform does. Metricool at $103 a month for fifteen brands is a fraction of a single Sprout Social Standard seat at $199. Cost per brand is the metric Metricool wins on, and it wins by a distance.

Does Metricool have a free plan or a free trial?

It has a free plan and no free trial, which is the opposite of how most of this category works. The free plan is permanent: 1 brand, 20 scheduled posts a month, 30 days of analytics history and 5 competitor profiles, with LinkedIn and X both excluded. It does not expire and does not ask for a card.

There is no separate 14-day or 30-day trial of the paid tiers, so you evaluate Starter and Advanced by buying them. In practice this is a better deal than a trial clock for anyone testing slowly, and a worse one if you specifically want to try the approval workflow or the Looker Studio connector before committing. The twenty-post monthly cap is the limit most people hit first, since it works out at fewer than five posts a week across every network combined.

Is Metricool worth it in 2026?

It is worth it when you are paying for cross-brand scheduling and reporting at the lowest cost per brand available. Nothing else in the category gives you unified analytics, competitor tracking and a client-ready PDF at $20 to $53 a month on annual billing. For a freelancer or a small agency running a lot of accounts that nobody is fielding hundreds of messages on, it is the obvious buy and has been for a while.

It stops being worth it in two situations. The first is a real customer-service load: the Metricool inbox is thin next to Sprout Social or Hootsuite, and if comments and DMs are the job you will outgrow it fast. The second is subtler and catches more people. If you are paying for a calendar you cannot fill, the platform is not the constraint. A scheduler priced at $20 a month is never the expensive part of a social program.

The Advanced tier's API access and Looker Studio connector are the pieces to look at if you want the data somewhere other than Metricool's own dashboard. They cover the standard reporting fields well, and teams that need something the API does not expose usually end up building a collection layer of their own, which is a real engineering project once you are pulling structured data off public pages at any scale. Worth scoping before you assume the connector covers it.

Does Metricool write your posts for you?

It drafts, and the limit is worth stating precisely, because it is the difference between a full calendar and an empty one. Metricool includes an AI assistant in the composer that generates post copy and hashtag suggestions, and on paid tiers it produces variations sized for each network. Give it a topic and something publishable comes back in seconds.

What it starts from is a prompt. You supply the idea, it supplies the wording, and what you get is a post about your subject rather than a post made of your work. That is the expensive half left untouched: reading the 2,000 word article you published on Monday or the 40 minute podcast you recorded on Tuesday and pulling out the full set of channel-native posts inside them, carrying the number you cited, the objection you answered and the example that landed.

Prompt-generated posts fill a calendar and read like filler, because they are made of the model's general knowledge rather than your argument. Repurposed posts read like you, because they are made of something you already said. Anyone who follows you can tell within a line. The AI content repurposing tool page shows what one source turns into across every channel before it reaches a planner, and the full Metricool comparison lays out where each tool wins, with a plain cross on every row where we do not.

How does Metricool compare on price to Buffer, Hootsuite and Sprout Social?

Metricool sits at the cheap, analytics-heavy end and the comparison depends entirely on how many brands you run. Buffer starts at $0 for 3 channels and charges per channel after that, so it undercuts Metricool for one brand on a couple of networks and loses badly at ten brands. Hootsuite charges per user seat from $99 a month on annual billing, roughly five Metricool Starter subscriptions for one person. Sprout Social starts at $79 per seat and runs to $399, with listening and premium analytics sold as separate add-ons on top.

Per brand, Metricool is the cheapest credible option in the category and it is not close. Per capability, it is behind the suites on inbox, listening and workflow, which is exactly what you would expect at the price. Add the $10 X add-on to any of these comparisons, since the others include X in the plan. The content repurposing tools rundown sorts every option by what it is genuinely for, with verified pricing side by side.

The line item nobody budgets for

Every social platform bill has an invisible companion: the hours spent writing what it publishes. Metricool schedules, publishes and reports on posts that already exist. An empty Thursday is not a scheduling problem and no tier fixes it.

Put a number on it. If turning one source into an X thread, a LinkedIn post, an Instagram caption and an email takes two to three hours by hand, and you publish four sources a month, that is roughly ten hours of writing sitting outside every subscription line on the invoice. Ten hours of a marketer costs several times a $30 Metricool subscription. When you compare social tools, compare on that basis: not $20 against $29, but which one takes more work out of the week. If distribution is already solved and the writing is what slips, the money belongs upstream, on the social media post generator that fills the calendar rather than the platform that runs it.