Vista Social Pricing 2026 From $99 to $449 a Month

How much does Vista Social cost?

Read off vistasocial.com on September 27, 2026, Vista Social costs $99 a month for Professional, $199 for Advanced and $449 for Scale when billed monthly, with a quoted Enterprise tier above. Billed yearly those are charged as $950, $1,910 and $4,310 up front, which works out at $79.17, $159.17 and $359.17 a month. Every plan carries a 14-day free trial.

That is a price rise, and a recent one. The same page, as archived by the Internet Archive on September 21, 2026, still listed $79, $149 and $349 a month and $758, $1,430 and $3,638 a year. The user allowances were cut at the same time: Advanced went from 4 users to 3, and Scale from 8 users to 4. Profile allowances did not change. Almost every Vista Social pricing article you will find today, including the version of this one we published in August, quotes the old lineup.

Vista Social pricing in plain terms

What each tier adds: Professional carries scheduling, the social inbox, DM automations with 10,000 DM contacts, standard reports, Ask Vista (the built-in AI assistant) and MCP access. Advanced raises DM contacts to 25,000 and adds advanced approval workflows, custom reports, lead collection inside DM automations, the Zapier and Make.com integrations and AI training on your own knowledge. Scale raises DM contacts to 100,000, sells extra profiles in blocks of 10 and extra users on top, and adds the white label dashboard and reports plus client self-connection. Enterprise is customized on every axis.

Add-ons sit on top of every tier and are priced separately: X publishing, boosting, automations and analytics at $29 a month, listening across social, web and news from $75 a month, and employee advocacy at $199 a month for 25 employees. Listening limited to your own profiles is included, as is a 3-advocate trial of the advocacy product. Vista Social connects 13 networks: Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Reddit, Snapchat, Tumblr, Threads, Bluesky and Google Business.

How much did Vista Social raise its prices?

Between 25 and 34 percent on monthly billing, and more than that per seat. Here is the change line by line, old figures from the September 21 archive, new figures from the live page on September 27.

The seat cut is the bigger story for teams. On the old Scale plan a seat cost $43.63 a month ($349 over 8 users). On the new one it costs $112.25 ($449 over 4). A five-person agency that fit inside Scale last week now has to buy an extra user on top of a plan that already costs $100 more.

If you already pay Vista Social, read section 4.4 of its terms before you panic. Monthly prices can change at any time with at least 30 days' notice. Annual subscriptions can rise at renewal by up to 7 percent unless Vista Social gives at least 60 days' notice of a larger increase. So an annual customer is protected until renewal, and a monthly customer should see an email before the new price lands.

Does Vista Social have a free plan?

No. The pricing page lists Professional, Advanced, Scale and Enterprise, each with a 14-day free trial, and nothing on it describes a permanent free tier. The cheapest way to use Vista Social beyond the trial is now $79.17 a month on yearly billing.

Plenty of current-dated articles still describe a free plan with 3 profiles and a Standard plan at $39 a month. Neither has been on the vendor's page for months. Anyone budgeting from those articles is now off by a factor of two to three at the bottom of the range. Listening to your own profiles is free, and the trial is real. Neither is a free plan.

The only standing discounts are yearly billing, which is exactly 20 percent off on all three tiers when we checked again on October 19, 2026 ($238, $478 and $1,078 a year), and special pricing for US nonprofits on Professional and Advanced, which is quoted on application. Our Vista Social review covers both, and what to make of coupon codes.

What does Vista Social cost per social profile?

Vista Social prices by profile count with seats bundled in, so the useful comparison is cost per profile per month at the yearly rate.

The ladder flipped. Before the change Advanced was the cheapest plan per profile and Scale the most expensive. Now all three sit within 18 cents of each other and Scale is the cheapest, while Advanced, still badged "Most popular", took the largest increase and is now fractionally the worst value per profile. In practice the per-profile rate no longer decides anything. You choose a tier by profile count, seats and features.

The annual discount did get cleaner. Vista Social advertises 20 percent off yearly billing, and on the new prices that is exact on all three tiers ($1,188 to $950, $2,388 to $1,910, $5,388 to $4,310). Under the old lineup Scale only saved 13.1 percent, so the one place the banner used to overstate the saving is gone.

Why does X cost extra on Vista Social?

Because X charges platforms for API access, and Vista Social passes that through as a $29 a month add-on covering publishing, boosting, automations and analytics. X appears in the list of 13 supported networks, so it is easy to assume it is included. It is not, on any published tier.

On Professional at $99 a month, adding X takes the bill to $128, a 29 percent increase for one network. Metricool charges $10 a month per connected X account instead, so at one or two X accounts Metricool is cheaper and at three the two are level. If X is central to your distribution, add $348 a year to any Vista Social quote you compare against anything else.

What does Vista Social actually cost for a real setup?

Count profiles and seats first, then check whether X or listening pushes you past the headline. These use the yearly rate.

A solo creator on five networks. Professional at $950 a year, paying for 15 profiles while using 5. That is $15.83 per profile actually used. There is no smaller plan to drop to, which is why this buyer is the one the price rise hurts most in proportion.

A two-person in-house team running one brand. Facebook, Instagram, LinkedIn, TikTok, YouTube, Threads, Pinterest and Google Business is 8 profiles, inside Professional, and 2 users is exactly the allowance. $950 a year, or $1,298 with X. Still fair value for a team that uses the inbox and approvals.

An agency with 10 clients on 3 networks each and four staff. 30 profiles fits Advanced exactly, but Advanced now includes only 3 users, and the pricing page only offers extra profiles and extra users on Scale and Enterprise. So the fourth login means asking sales or moving up to Scale at $4,310. Under the old lineup the same agency fit Advanced with 4 seats for $1,430. An eleventh client pushes you over 30 profiles and onto Scale at $4,310.

An agency with 20 clients wanting white label. Scale at $4,310 a year for 70 profiles, 4 users, the white label dashboard and client self-connection. At 60 profiles used that is $5.99 per profile. With 6 staff it needs 2 extra users, priced by quote; under the old plan it needed none.

A brand that also wants real listening. Add $75 a month, or $900 a year, to any of the above. Professional plus listening is $1,850 a year. If monitoring what people say about you is the main job rather than publishing, price standalone tools that track a brand across the web, news and social against the scheduler add-on before bundling them.

Is Vista Social worth it in 2026?

For an agency or multi-brand team that needs 13 networks, review management and a strong inbox, it is still a capable product. The network list, including Reddit, Tumblr, Bluesky, Threads and Snapchat, is broader than Hootsuite or Sprout Social offer, and reviewers rate it very highly: 4.9 out of 5 from 953 reviews on Capterra and a 4.2 TrustScore from 78 reviews on Trustpilot when we checked on September 27. Our Vista Social review goes through what those reviewers praise and complain about.

The value argument is weaker than it was a week ago. Vista Social built its reputation as the capable tool that cost less than the per-seat suites. At $99 entry, $199 for Advanced with 3 users, and $449 for Scale with 4, it now sits much closer to them, and teams that grow by hiring feel the seat cut first. Solo creators on five profiles are paying suite prices for a suite they will not use.

And none of the tiers write your posts. The AI credits (1,000 a month on Professional) power caption suggestions, DM replies and AI training. That helps you polish and automate. It does not fill a calendar.

What Vista Social does not do

Vista Social is a distribution and engagement layer. It schedules, publishes, routes messages, monitors reviews and reports. Every one of those jobs assumes the content already exists, and producing it is where most teams actually run out of hours.

If turning one blog post, video or podcast into a LinkedIn post, an X thread, an Instagram caption, a Facebook post and an email takes two to three hours by hand, and you publish four sources a month, that is roughly ten hours of writing a month. At a marketer's loaded hourly cost that exceeds a year of Professional. The subscription shows up on the invoice. The writing never does, and it is the larger number.

That upstream job is what Adapter.to does. Paste a blog post, a YouTube video, a podcast, a newsletter or any URL and it writes the native version for every channel, then hands you the text to schedule in Vista Social or anywhere else. The AI content repurposing tool page shows what one source turns into, content repurposing for agencies covers the multi-client workflow, and the Vista Social alternative comparison sets the two side by side.

Vista Social pricing compared with the alternatives

The comparison only works once you match the pricing unit. Vista Social charges by profile count with seats bundled in. SocialPilot charges by connected account, from $30 for 7 accounts to $200 for 50, with extra accounts at $4. Sendible gives unlimited users on every tier from $35. Agorapulse, Hootsuite and Sprout Social charge per seat. Buffer charges per channel and Metricool per brand. eClincher, the other suite built around the inbox and reviews, charges $149 for a single brand and $349 for unlimited brands.

Against that field Vista Social is now mid-priced on accounts and expensive on seats. SocialPilot's $100 Premium plan covers 25 accounts and 6 users, where Vista Social's $199 Advanced covers 30 profiles and 3 users. For an agency, our social media management software for agencies page runs the same ten-client roster through every tool.

Verified pricing for every tool in the category sits side by side on the content repurposing tools comparison, and if what you ran out of was posts rather than places to put them, the URL to social media posts page shows the upstream half of the stack.