Real Estate Social Media Manager Cost and Packages

How much does a real estate social media manager cost?

Between $99 and $1,550 a month among the providers that publish a price, and the spread is mostly about who writes the posts. At the bottom are managed posting services that write and publish general content for any small business. In the middle are real estate content memberships that hand you templates or national content. At the top are agencies that produce video and manage your comments. Every figure below was read off the provider’s own pricing page on October 13, 2026.

Vendors in this market quote freelancers at roughly $500 to $1,500 a month and agencies from $1,500 to $2,500 and up. Treat those bands with care: every one of them comes from a company selling the service, and none is based on a survey. The published packages in the table are the firmer number, because you can buy them at that price today.

What does a realtor social media package actually include?

Fewer posts than most agents expect, on fewer networks. LYFE Marketing’s $750 Good plan, the entry tier of the one agency in the set with a dedicated real estate page, includes 12 image posts a month on Facebook and Instagram. That is three a week on two platforms. LinkedIn, X or any other network is $150 a month on top, so adding LinkedIn for your referral partners raises the bill by 20 percent. Ad spend is always separate, and the agency suggests budgeting at least $150 for it.

What you do get at that level is the work around the posts: a content calendar, an account manager, monthly reporting and community management, which LYFE caps at 10 replies a day. For an agent whose comments and DMs go unanswered for days, that last item can be worth more than the posts themselves.

The managed services below it trade that hands-on layer for volume. Aibrify’s $99 plan writes and publishes 20 posts a month across up to four accounts, and Boomp’s $39 Core plan posts 20 static images, a carousel and a video for you. Neither is built for real estate. They will publish regularly, but the posts are general small business content unless you feed them your listings yourself.

A package also does not cover the rest of your operation. Plenty of agents manage a handful of rentals for investor clients, and the rent roll and owner statements for those belong in property management software built for small landlords, not in a social media retainer. Keep the two budgets separate so you can judge the marketing spend on what it brings in.

What is the cost per post, and why is it the number to compare?

Because monthly prices hide very different volumes. Divide each package by what it delivers and the market lines up clearly:

The comparison is not quite fair, and it is worth saying why. The $62.50 agency post includes strategy, design, publishing and a person reading your comments. The $0.20 draft includes none of that; you edit and post it yourself. But the table shows where the money goes. At the agency end you are paying mainly for labor around the post, and if you are willing to do the posting, you are overpaying by an order of magnitude for the writing alone.

What do the roundups get wrong about realtor content pricing?

Two things, both checked on the providers’ own pages on October 13, 2026. Coffee & Contracts is still quoted at $54 a month on comparison pages that rank for this topic; its own pricing page now shows $74 a month, $199 a quarter or $740 a year, so the quarterly plan works out to about $66 a month and the annual one to about $62. And RealEstateContent.ai advertises its annual plan as a 30 percent saving, which checks out exactly: $999 against $1,428 for twelve monthly payments of $119. Annual discounts in this category are often rounded generously, so that one is worth noting.

None of these change the overall picture, but they matter if you are building a budget from a comparison page. Read the vendor’s own pricing page before you sign anything, and check whether the price you were quoted is monthly, quarterly or annual.

Is a social media manager worth it for a real estate agent?

For a team, often yes. For a solo agent, only if the bottleneck is genuinely the posting rather than the writing. A $750 a month agency package is $9,000 a year. Divide that by your average net commission per closing, after your brokerage split, and you get the number of additional closings the content has to produce every year just to pay for itself. For most solo agents that is one deal, and social media is a channel that takes months to compound before it produces a call from a seller.

The case is stronger when several agents share the cost. A five agent team paying $1,350 for 12 vertical videos a month is spending $270 per agent for a consistent presence nobody on the team would produce alone. It is also stronger for an agent with a busy listing calendar who will never open a scheduler, because what a retainer really buys is cadence.

What no package buys is better raw material. An agency writing for you works from a monthly call and your listing links. Your own listing descriptions, walkthrough videos, farm area sold data and the questions buyers asked at Saturday’s open house are better source material than anything an outside writer will reconstruct, which is why the cheaper route below works better for many agents than the price suggests.

The cheaper route, and its honest limits

Software that writes the drafts from material you already have costs $49 a month with Adapter.to, or $24 a month billed annually, against $750 for the entry agency package above. You paste a listing description, a market update or a page link, and get the Instagram caption, the LinkedIn post, the Reels script, the email to your sphere and the newsletter section back at once, each shaped for its channel. The Creator plan covers 30 sources a month, enough for four or five active listings, a monthly market update and a few open houses. Using your walkthrough videos as the source needs Pro at $99. Our page on content repurposing for real estate agents covers what to repurpose first and how many posts one listing yields.

The limits are real. Software does not answer your comments, does not publish, does not run your ads and does not decide which listing deserves the push this week. It also does not know your state’s advertising rules: you still check every draft for your brokerage name, which NAR’s Standard of Practice 12-5 and most state license laws require in advertising, and for Fair Housing wording that describes the home rather than the buyer. If you want to see the output on one channel first, the Instagram caption generator runs on a real listing description, and the full plan breakdown is on the pricing page. For scheduling, our guide to the best Facebook post scheduler for small business pages compares the tools agents use most.

Common questions

How much should a realtor pay for social media management?

Published packages read on October 13, 2026 run from $99 a month for a managed posting service with 20 posts to $750, $1,350 or $1,550 a month for an agency package covering Facebook and Instagram, with each extra network $150 a month and ad spend separate. Vendors quote freelancers at roughly $500 to $1,500 a month, but those bands are marketing figures, not survey data.

How many posts a month does a real estate social media package include?

Usually 12 to 30. LYFE Marketing’s $750 entry plan includes 12 image posts a month on two networks, Aibrify’s $99 plan includes 20 posts, and its $199 plan 30 posts plus 8 short videos. Divide the price by the post count before comparing packages, because the cost per post ranges from under $2 to over $75.

Is it cheaper to use AI than to hire a real estate social media manager?

Yes, by roughly fifteen to one at the entry level: $49 a month for software against $750 for an agency package. The difference is labor. Software writes the drafts and you edit, publish and answer comments yourself. If you will not do the posting, a managed service at $99 to $199 a month is the middle option.

Does a social media manager need to include my brokerage name?

Yes. NAR Standard of Practice 12-5 requires the firm name in a reasonable and readily apparent manner in any advertising medium, with short social posts allowed to meet it through a link to a page showing the firm name, and many state license laws are stricter. That obligation stays with you even when a manager writes the post, so check their templates.