Blotato Pricing 2026: Plans From $29 to $499 a Month

How much does Blotato cost?

Read off blotato.com/pricing on September 22, 2026, Blotato costs $29 a month for Starter, $97 a month for Creator and $499 a month for Agency on monthly billing. Yearly billing charges you for 10 months and gives you 12, so the same three plans cost $290, $970 and $4,990 a year, which works out to about $24, $81 and $416 a month. Every plan starts with a 7-day free trial, and there is no permanent free plan.

Those three prices have not moved since we first checked the page in July 2026. What decides which one you need is not the price, though. It is which of three separate meters you hit first: connected social accounts, AI credits, and "active contacts" for DM and comment automation. Each plan raises all three by a different amount, and that is where most people pick the wrong tier.

Blotato pricing plans compared

The allowances below are the ones printed on the three plan cards. Writing is unlimited on every plan; credits are only spent on generated images, video and voice.

Starter also lists API access, n8n and Make nodes, ElevenLabs voiceovers and up to 900 TikTok posts a month. Creator adds faster video processing and an unlimited database of viral posts for inspiration. Agency adds dedicated video processing and a dedicated support channel. The Agency card says "Everything in Creator" and does not print a higher account number, so we have listed it at Creator's 40. If you need more than 40 connected accounts, ask Blotato before you buy the top plan on that assumption.

The pricing page does not list a number of team seats or users on any plan. If several people need their own logins, that is a question for the trial, not something the card answers.

What is a Blotato AI credit?

A Blotato AI credit is the unit that pays for generated media: images, video and AI voice. Blotato's own FAQ says each credit "roughly maps to a generated image or a few seconds of generated video". Writing, scheduling and publishing never spend credits. Unused credits roll over to the next month, and you can buy more inside the app with a slider under Settings.

That rollover matters more than it sounds. Many tools in this category reset their AI allowance on the first of the month, so a quiet month is money lost. On Blotato a quiet month banks credits for a heavier one, which makes Starter's 1,250 a month less tight than it looks if your video output is lumpy. The catch is the exchange rate between images and video: a few seconds of footage costs about what a whole image does, so a daily faceless-video habit eats credits many times faster than a daily image post.

Is Blotato's yearly discount really 17 percent?

Yes, and it is exact. Blotato's help center describes yearly billing as "you pay for 10 months and get 12", and 10 out of 12 is a saving of 16.7 percent on every plan, which rounds to the "about 17%" the pricing page quotes. That is rarer than it should be. Across the vendors we have priced first-hand, most annual badges are accurate on one tier and generous on the rest.

At the time of writing the yearly plans also carry a promotion: an extra 5,000 AI credits, which Blotato values at $30, plus five free Claude Skills. Treat that as a bonus, not as part of the price, because promotions end and the plan does not.

Which Blotato plan is the best value?

It depends on the meter you are buying, and the three meters do not scale the same way. Divide each price by each allowance and a clear pattern falls out:

Starter is the cheapest way to connect accounts by a wide margin: 20 of them for $29 is $1.45 each, which is well under the per-account rates of the schedulers that bill that way. SocialPilot's add-on account is $4 a month and Buffer charges $5 or more per channel, as our SocialPilot pricing breakdown and Buffer cost article show. If connecting a lot of accounts cheaply is the whole job, Starter is hard to beat.

Creator is the best value on DM automation, nearly doubling the contacts you get per dollar, and it is slightly better on credits too. The $68 step from Starter buys 20 more accounts, 3,750 more credits and 5,000 more contacts. For most solo operators who are actually growing, that step pays for itself on contacts alone.

Agency is where the arithmetic gets interesting. The $402 step from Creator buys 23,000 more credits and 9,000 more contacts, and no more accounts. By Blotato's own valuation of its annual promotion ($30 for 5,000 credits), those 23,000 credits are worth about $138. So most of the Agency premium is paying for dedicated video processing and a dedicated support channel, not for allowance. That is a fair thing to pay for if video rendering queues are costing you client deadlines. It is a poor reason to upgrade if you simply ran out of credits: check the in-app credit price on Creator first, because 23,000 extra credits would have to cost more than $402 a month before Agency wins on credits alone.

What are "active contacts" and do you need them?

Active contacts are the people Blotato's DM and comment automation talks to in a month: every person who receives an automated DM or comment reply counts once. Starter includes 1,000, Creator 6,000 and Agency 15,000. If you do not use comment-to-DM funnels, this meter never matters and you can ignore the whole column.

If you do use them, it is often the meter you hit first. A single post that asks people to comment a keyword for a link can pull a few hundred contacts in a day, and Starter's 1,000 goes quickly after two or three of those. If fan and follower DMs are a bigger job than the occasional lead magnet, an AI that answers every fan DM as its whole purpose may be a better fit than a publishing plan sized around a contacts cap.

Does Blotato have a free plan or free trial?

Blotato has a 7-day free trial on every plan and no permanent free plan. The trial gives you every feature except the API, with a limited number of AI credits for images and video. Blotato emails you before the trial ends, and if you do not cancel, the card you signed up with is charged for the plan you chose. After that you can downgrade or cancel at any time with no long-term commitment.

On refunds, the pricing page says that if something genuinely does not work you can email support within 14 days "and we'll make it right". That is a service promise rather than a published refund policy with conditions, so do your evaluation inside the seven days rather than counting on it.

What a Blotato bill looks like for four real setups

Monthly billing, list prices, September 2026.

The freelancer row is the one worth noticing. Forty connected accounts for $97 is cheaper than most tools built for agencies charge for the same count, as the figures in our social media management software for agencies comparison show. What you do not get at that price is the agency machinery: published seat counts, client approval workflows and white-label reporting are not on Blotato's pricing page at all. If a client needs to approve posts before they go out, check how that would work during the trial.

Is Blotato worth it?

Blotato is worth it if you want one tool that writes posts, generates images and faceless video, and publishes all of it across a lot of accounts, and you will actually use the media generation. At $29 for 20 accounts with unlimited writing, Starter is one of the cheapest ways into an all-in-one publishing stack. It is less of a fit if you mostly publish text, because then you are paying for a credit pool you leave untouched, or if you need team seats, approvals and client reporting, which the pricing page does not cover.

The other honest limit is the writing itself. Blotato's writer is fine-tuned on viral posts and leans on templates and hooks. That is a strength if you want reach-shaped content from a topic. It is a weaker fit if what you have is a finished piece of your own, a long article, a podcast episode, a client webinar, and you want it turned into posts that still sound like you rather than like a template.

Where a repurposing tool fits instead

That second case is the job Adapter.to does, and only that job. You paste a source, a blog post, a YouTube video, a podcast, a newsletter or a plain URL, and it rewrites the ideas already in it into an X thread, a LinkedIn post, an Instagram caption, a TikTok script, a YouTube description, a newsletter, an email and ad copy, in your voice, editable before you publish. It does not generate video and it does not schedule, so it is not a drop-in replacement for Blotato's publishing side.

Pricing is metered by source, not by account, credit or contact: $29 a month for 30 sources, $59 for 120 and $149 for 400 with three seats, on our pricing page. Teams that already have a scheduler they like often find that the writing was the bottleneck all along. The full side-by-side, including where Blotato wins, is on our Blotato alternative page, and the wider field is in our content repurposing tools comparison.

Which Blotato plan should you buy?

Start from the meter, not the plan name. If you mostly publish text and images to 20 or fewer accounts, buy Starter and do not look up. If you run comment-to-DM funnels, or you manage between 21 and 40 accounts, Creator at $97 is the right plan and the contacts allowance alone justifies the step. Buy Agency only if video render speed and dedicated support are costing you real work, because the extra credits on their own are worth a fraction of the $402 difference. And if you are confident after the trial, take yearly billing: the 17 percent saving is exact, which is more than most vendors in this category can say.